WYLDCAT KOMBUCHA

Problem:

Design packaging for a caffeinated energy kombucha that appeals to a youthful audience, competes with bold energy drink brands, and communicates its identity as a healthy alternative. The packaging needed to balance vibrant, energetic aesthetics with cues of health-consciousness and transparency.

Solution:

The packaging for WYLDCAT Energy Kombucha combines dynamic visuals with clear, informative branding to stand out on shelves and connect with its target audience. Key design elements include:

• Flavor-Coded Packaging: Pastel backgrounds paired with bold, high-saturation accents (e.g., Mojito: pastel green with dark green) combined with a small flavor illustration and clear name of flavor on the bottom of the can ensure clear flavor differentiation.

• Dynamic Branding: A modern, rounded sans-serif logo and a playful, cartoon cat with sparkling eyes convey energy and personality.

• Health Callouts: Prominent claims like “Organic - Probiotic - Energetic” and certifications (USDA Organic, Vegan, Gluten-Free) communicate trustworthiness and health benefits.

• Engaging Copy: The tagline, EMBRACE YOUR WYLD-SIDE, paired with concise callouts like "Live Probiotics" and "Energy Without Compromise," reinforces the brand's youthful and health-focused ethos.

This design balances bold energy and health-conscious cues, making WYLDCAT a vibrant, competitive option in both the energy drink and health drink markets.