Wolves in the Wild

Problem:
Design a museum exhibit that educates the public about the ecological importance of wolves and advocates for their reintroduction into the wild. The exhibit needed to be visually cohesive and effectively balance scientific information with engaging visuals to create awareness and inspire public advocacy.

Solution:
Wolves in the Wild is a conceptualized exhibit that blends research-driven content with interactive elements to raise awareness about wolf conservation. Key elements include:

• Visual Identity: A primary logo and a brand style sheet featuring carefully selected colors and typefaces create a cohesive and professional aesthetic for the exhibit.

• Infographics: Designed to explain the historical context of wolf extermination and their ecological importance, these visuals emphasize the species’ role in maintaining balanced ecosystems.

• Interactive Game: Developed to illustrate how wolf populations influence herbivore and plant populations, this engaging activity connects audiences to the ecological significance of apex predators.

• Promotional Materials: A memorable exhibit poster and advertising banners, and an exhibit entrance banner to promote the exhibit.

• Merchandise Mockups: Conceptualized items such as T-shirts, tote bags, and mugs serve dual purposes: enhancing the visitor experience by creating memorable keepsakes and raising funds for wolf preservation efforts.

This design project demonstrates how thoughtful visual storytelling and strategic design elements can communicate complex ecological and cultural narratives, fostering public understanding and support for conservation efforts.