Lassen Traditional Cider

Problem:

To elevate Lassen Traditional Cider's packaging to a premium level, shifting its perception from a local brand to one competitive in the national market.

Solution:

The redesign focused on creating a more sophisticated and distinctive brand identity. Key elements included:

• A New Logo: A bold, red sans-serif logo featuring the full company name, designed to improve brand recognition and shelf presence.

• Simplified Product Description: Concise copy that emphasizes the cider’s natural ingredients and quality craftsmanship.

• New Imagery: The previous photograph of a sign was replaced with an image of an apple orchard, highlighting the farm-to-table nature of this product.

• Improved Layout: A reorganized design that prioritizes essential information, making it easier for consumers to find key details.

This approach successfully elevated the packaging, giving it a modern, premium appearance that communicates quality and positions the product to compete with national cider brands.