Enchanté - LUxury skin care

Problem:
Design packaging for a luxury skincare line that communicates elegance, sophistication, and premium quality through materials, typography, and minimalism. The packaging needed to differentiate Enchanté from competitors while appealing to a high-end market.

Solution:
The packaging for Enchanté blends refined typography, high-quality materials, and an understated aesthetic to embody luxury. Key elements include:

• Material Selection: Metallic finishes in gold and black convey opulence, while the clear glass and white containers with a metallic gold cap emphasize purity.

• Typography: The Enchanté logo uses a classic Garamond serif for timeless elegance, product names like Vitalité and Harmonie are set in a Deco-inspired sans serif, and supporting text is in Bilo for contrast and clarity.

• Elegant Minimalism: The designs avoid unnecessary embellishments, focusing on clean lines, simple layouts, and striking color contrasts to exude sophistication.

• Product Differentiation: Each product features unique yet cohesive packaging:

  • Vitalité Day Moisturizer: Metallic gold container with black text.

  • Sérénité Night Cream: Black metallic container with gold text.

  • Harmonie Toner: Clear glass container with black text and a metallic gold cap.

  • Eye Cream: White squeeze tube with black lettering and a metallic gold cap.

This packaging captures the essence of Enchanté as a luxurious, modern skincare line, appealing to consumers seeking quality and elegance.