Cryptid Infographic

Problem:

Create an infographic about cryptids that appeals to a young audience, balancing educational content with an engaging, dynamic design. The goal was to embrace the eclectic and sensational aspects of cryptid culture, while ensuring the information remained accessible and memorable.

Solution

The design drew inspiration from tabloids like Weekly World News and children’s science magazines to reflect the sensational allure and pseudo-science nature of the subject. Key elements included:

• Bold Headline: The title, CRYPTIDS: Facts and Oddities, features a red horror font, with subtle monsters in the background, that immediately sets the tone for the infographic’s eerie content.

• Dynamic Layout: A tall, rectangular format with irregularly divided sections avoiding right angles, creates a sense of chaotic energy and unpredictability in line with cryptid lore.

• Visual Storytelling: Each section featured either original illustrations or iconic cryptid photographs (such as the famous Loch Ness image and Bigfoot footage), with a focus on vibrant, saturated colors and fun compositions.

• Rich Background: The deep purple backdrop unified the colorful elements while enhancing the visual impact of the saturated imagery.

Result

The final infographic captures the mysterious and thrilling nature of cryptids, combining educational content with a design that sparks curiosity and excitement. Its eclectic style and vibrant visuals creates an engaging experience, making cryptid lore accessible and entertaining for a young audience.